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Resources

Gear guides, tools, and templates I actually use and recommend, no padding, no filler, just what earns its spot in the bag.

iPhone Video  /  Gear Guide

The Talking
Head Kit

Everything you need to shoot talking head video on an iPhone. Four pieces, all of them travel, and nothing on this list is here to pad it out.

There are two situations you need to cover: sitting at your desk, and standing somewhere that isn't your desk. These four pieces cover both.

They share the same phone clamp, none of it is precious, and all of it packs down small enough to throw in a bag when you're on the road. Below is the whole kit, in the order I'd buy it.

The Desk Mount
01

The Desk Mount

For everything you shoot sitting down

This is what I use. It clamps to the edge of the desk so it doesn't eat any surface space, and the arm articulates, which means you can put the phone exactly where you want it instead of stacking books under a tripod. It breaks down small enough to travel with. I run cameras, lights and phones off mine.

The Phone Adapter
02

The Phone Adapter

The one part that connects everything

This is what puts the iPhone on the mount. It also threads onto the tripod, so you buy the clamp once and it works with both. Get this at the same time as the mount, otherwise you have an arm with nowhere to put your phone.

The Tripod
03

The Tripod

For standing, and for anywhere that isn't your desk

The one that goes in the bag. It pairs with the same adapter as the mount, so there's nothing new to figure out. This is what you reach for when you're filming at the gym, on the road, or any time you want to be on your feet.

The Light
04

The Light

Runs off its own battery or a USB cable

It works off an internal battery or a USB cable, which means it works in a hotel room, in a gym, or in a corner of your office with no outlet nearby. That flexibility is the whole reason I recommend this one over a plug-in panel.

How it goes together

  • Mount plus adapter is your desk setup.
  • Tripod plus the same adapter is everywhere else.
  • One light covers both situations.
  • Four purchases and the kit is finished.

Buy it once. Stop thinking about gear.

The gear is the easy part

Most of what makes talking head video look amateur has nothing to do with what you bought. It comes down to where you put the camera and what you say in the first three seconds.

Framing
Lens at eye level
Below makes you look imposing in a bad way. Above makes you look small. Level reads as a conversation.
Back up
Arm's length is too close and phone lenses distort at that range. Get four to six feet away and use the 2x lens. Your face flattens out and looks the way people actually see you.
Headroom, but not much
Eyes about a third down from the top of the frame. Cutting the top of your head off is fine. A foot of ceiling is not.
Get distance behind you
A wall directly at your back is the flattest look there is. Step a few feet off it, or shoot down the length of the room. Depth does more for how a video looks than any light will.
Hooks
  • Say the thing first. Most people spend three seconds warming up. Cut those three seconds.
  • Lead with the specific claim, not the topic. Not "let's talk about protein," but "you're probably eating 40 grams less protein than you think."
  • Name who it's for in the first line, so the right person stops and the wrong person leaves.
  • Contradict something your audience already believes, then back it up. Tension is what holds attention.
  • Write the hook after you record the point. It's much easier to hook something that already exists.
On the light
  • Slightly off to one side and above eye level, never straight on. Straight on flattens your face. Off to one side gives you shape.
  • If you have a window, use it and leave the panel off.

Two conversations worth your time

If you'd rather listen than read, start here. Two episodes that get at the thinking behind the work.

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